I’ve been pestering Ribble every now and again by sending them emails asking if they have an affiliate programme. It looks like they’ve just signed up for one.
Just in case you’re wondering…
What is an affiliate programme anyway?
Here’s a very brief, nutshell-esque version.
The online retailers, like Wiggle, or Chain Reaction Cycles, or in the subject of this post, Ribble, offer ordinary bloggers an opportunity to publish links to their stores, in a way that they can track. If somebody clicks through from a blog to the retailer and then buys something, the retailer pays a small commission to the blogger (typically about 3 or 4% of the sale value, but it depends on the niche).
It’s important to note that the buyer doesn’t pay any extra at all. The retailer is just choosing to donate some of their profit to the advertiser, as thanks for getting them the extra sale.
Affiliate programmes usually offer the publisher (e.g. the blogger) a suite of banner ads they can use.
For example, here’s the one that Ribble offer.
I know what you’re thinking…
How do I get into affiliate marketing?
If you run a blog and you’re interested in promoting great retailers to your readers, with the opportunity that it’s going to generate a little bit of income to cover your costs too, then affiliate marketing might be worth looking into.
A lot of the stores I promote here on ScarletFire use a site called Affiliate Window as the “middle man”. They represent literally hundreds of retailers, so you can pick and choose which ones you think might be useful for your readers.Find out more about Affiliate Window.
Any other bike bloggers out there?
If you’re new to this sort of thing, I’m happy to help you get started, so leave a comment or question and I’ll get back to you.